take back your holiday

Grocery brands with holiday savings are rarely memorable. So with Save-A-Lot, we added a little more urgency and hyperbole to our empowerment story. After all, holiday demands can only take so much from you until you're ready to take it all back.

We supported the campaign OOH and in-store and transformed the deals circular into a limited edition quality time cookbook. Then, we partnered with Steve, to give one holiday hero a home makeover and year's supply of groceries.