starbucks pumpkin portal

With pumpkin-flavored imposters chipping away at fall market share, we needed to help Starbucks cut through with a digital and social campaign that fired up leaf-raking and PSL-craving fallies everywhere.

We created the Pumpkin Portal to Fall, an emoji-based riddle game that drew in 250K people to collect pumpkins and determine their level of seasonal expertise. With average play time surpassing 6 minutes, a 76% engagement rate, and more than 80K shares or replays, the game was a smashing success for core fans and new audiences (if lead-generation is your thing).