Beyond traditional brand and social work, a large part of our AOR partnership with Starbucks was focused on helping grow and evolve their approach to vertical video, especially on TikTok. From concepting, scripting, and storyboarding, to collaborating with creators and overseeing remote productions, we made hundreds of videos to compliment seasonal campaigns and the broader content calendar. This is a small overview of some of our work, leveraging Starbucks fandom, creator talents, and native trends to experiment and engage with more than 2 million followers.