luigi's italian ice

Spoontaneity is all about sharing the juvenile excitement that comes with a pack of Luigi's Real Italian Ice—a brand that was as refreshing to work on as it is to eat. Building on our rebrand, packaging overhaul, and national campaign, we introduced Luigi's to the west coast market with #GiveAnIceDay, a feel-good pop-up in Santa Monica Place, Third Street Promenade, and the Gaslamp Quarter in San Diego.